Star Wars, Dioramas, and Collectibles: The Major Shift in Brand Management
In-depth Analysis: The Evolution of the Myth and Its Impact on Fandom and Collecting The Star Wars brand is more than just movies: it’s a myth, merchandising, dioramas, and collectibles. Kathleen Kennedy’s presidency at Lucasfilm, starting in 2012 with Disney’s acquisition of the company, delivered unprecedented economic success but also had a deep and controversial […]