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Tag: Star Wars action figures

Star Wars, Dioramas, and Collectibles: The Major Shift in Brand Management

Dave Filoni, Lynwen Brennan, and Kathleen Kennedy together, marking the leadership transition at Lucasfilm and a new chapter for the Star Wars brand.

In-depth Analysis: The Evolution of the Myth and Its Impact on Fandom and Collecting The Star Wars brand is more than just movies: it’s a myth, merchandising, dioramas, and collectibles. Kathleen Kennedy’s presidency at Lucasfilm, starting in 2012 with Disney’s acquisition of the company, delivered unprecedented economic success but also had a deep and controversial […]

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